Surviving and even thriving in this turbulent economic period has everyone looking to cut costs. From a new and recently published Email Marketing Benchmark Guide, here's a timely chart for marketers. It says: Keep email off the chopping block.
Compare email to the ROI of other types of direct marketing:
Non-Email Internet marketing’s ROI was $19.94 for every dollar in 2008 – $19.97 projected in 2009. Catalog marketing was $7.28 in 2008 – $7.25 in 2009 Non-catalog direct marketing was $15.55 in 2008 – $15.50 in 2009 Those numbers were released in The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2008-2009 Edition from Direct Marketing Association.
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